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US BRANDING STUDIO

Metropolis Identity for Fritz Lang’s The Exhibition by Maria Laptii

by Maria Laptii ·

About the project. The exhibition’s visual identity for Fritz Lang was to be grounded entirely in typography. This required creating a custom typeface that captured both the spirit of the era and the unique style of the artist’s work. About the director. Font in the style of the science fiction author. Fritz Lang is a 20th-century director, one of the greatest representatives of German expressionism. In 1927, he shot a three-hour dystopian film that inspires artists to this day. The film tells the story of people’s rebellion against despotism and the fight for social equality. Typography. The typeface is designed in the style of Lang’s science fiction film. Before I started creating the font, I defined the characteristics it should meet: geometric, massive, bulky, futuristic, industrial, c

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