Mettlesome’s American Vintage Packaging Design by Student Lina Guerrero Elevates American Bar Tools for Modern Mixologists

Overview Mettlesome is an American bar and wine tool company dedicated to crafting optimal grade, high-quality tools for bartenders and mixology enthusiasts. The brand’s “new vintage” look and feel is designed to appeal to an older crowd, with a focus on timeless elegance and enduring quality. Mettlesome’s minimal packaging, bold identity, and premium feel ensure that the brand stands out on the shelf, making it a preferred choice for those who appreciate both style and substance in their bar tools. Solution The inspiration for Mettlesome’s brand identity is deeply rooted in vintage typography and Americana, reflecting the brand’s connection to classic American craftsmanship. The branding process began with a wide exploration of logo formats, conducted through an extensive sketching phase.