Mexican Students Blend Golden Age Cinema and Modern Empowerment in Diabla x Panam

Diabla X Panam is a project that imagines a special edition of sneakers for the Mexican sneaker brand Panam along with an advertising campaign. Panam is the first National sneaker brand in Mexico , it was founded on 1962 and stands for Producto Auténtico Nacional Mexicano or Mexican authentic national product. Nowadays they keep on producing locally and preserve some of their must classic models such as Campeón 084, this gives the brand an iconic, patriotic, and nostalgic value. Diabla is born from the wish to represent and commemorate the Cine de oro mexicano (Mexican Golden Age Cinema ) with a new twist to appeal to Generation Z and give a whole new meaning to the narratives around the women in these movies. The cine de oro mexicano era took place between the 1930s and the 1960s, it is o