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US BRANDING STUDIO

Mexican Students Redesign Accessibility at La Nueva Viga Market with Inclusive Multisensory Wayfinding System

by Andrea Matuk Corral ·

This project responds to the urgent need to improve orientation, location, and navigation at La Nueva Viga Market, focusing on an inclusive and functional approach that addresses the diverse cognitive and mobility needs of all users, particularly individuals with visual, auditory, and motor disabilities. By introducing innovative solutions, the project aims to transform the navigation experience in an environment that has historically lacked adequate accessibility features. The goal is to ensure that all visitors, regardless of their abilities, can navigate the market independently and with ease. The proposal is based on a multi sensory way-showing and way finding system, which incorporates a custom graphic identity and a unique pictogram family designed specifically for the market. It als

Packaging 2026 WBDS W B D S

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