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US BRANDING STUDIO

Mexican Students Redesign TAPO Terminal for Inclusive Accessibility and Enhanced User Experience

by María Elizabeth Angel Mejía ·

The project for the Terminal de Autobuses de Pasajeros Oriente / TAPO (Eastern Passenger Bus Terminal), one of the busiest terminals in Mexico City, aims to improve accessibility, mobility, and the user experience through a graphic identity design, signage, and multimodal maps. With an inclusive and innovative approach, the project seeks to transform the terminal into a more accessible and easy-to-navigate space for everyone, including people with disabilities. In addition to enhancing functionality, the goal is to create a friendlier and more understandable environment for all. The redesign of TAPO’s visual identity includes a new logo proposal, accompanied by a pictogram family specifically designed to facilitate navigation within the terminal. Signage is one of the key elements of this

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