Michele Verze Designs a Modern Identity for The Public Interest Company

Helping an innovative American company frame the real problem with healthcare insurance. The Public Interest Company faced a significant challenge: effectively communicating their unique approach, which combines advanced technology—AI-powered decision-making, proprietary machine learning, and predictive data science—with industry-leading expertise to recover funds for healthcare organisations. They needed a brand identity that encapsulated their precision, technological prowess, and relentless pursuit of fairness in the healthcare system. To meet The Public Interest Company’s brief, we developed a clean yet strong brand identity that resonated with their audience. The logo design centred on “framing the problem,” using negative space to create an elegant and invisible frame and to reflects