MILK Reimagines DeBeukelaer’s Decor On Ice Packaging for a New Generation of Dessert Lovers
DeBeukelaer’s Decor On Ice waffle cups have long been associated with playful desserts and shared moments of indulgence. To strengthen the product’s relevance in a competitive retail environment, MILK developed a refreshed packaging identity that combines the familiarity of a trusted classic with a brighter, more contemporary brand experience. At the heart of the redesign is a distinctive pattern of pastel-blue and white stripes. Replacing the previously dominant light-blue background, the new g
More Featured Inspiration
Students From Media Design School Redesign Kupu to Drive Everyday Use of Te Reo Māori by Eilish Neal , Scarlett Kang , Jayme Ducommun , Mehmet Gultekin , Jules Castillon
How Studio Dial turns tactile generative experiments into brand tools by Studio Dial
Fello by Bold Scandinavia
Ascent by Visual Journal Selection
Butterfly Cannon Blends the Worlds of Fine Wine & Whisky, With Their Creation of Glenmorangie’s Wine Cask Collection by Butterfly Cannon
Saxon Campbell on why side projects let designers be beginners again by Independent Studio
Looking to build an iconic brand identity or packaging?
US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.