Miska Lebanese Ice Cream by Mo Kalache

Project Overview Miska, an authentic Lebanese ice cream brand, is bringing the rich, traditional flavors of Lebanon to the heart of Brussels. The challenge for this project was to create a brand identity that would seamlessly merge the timeless essence of Lebanese culture with a fresh, modern twist. Our branding efforts encompassed everything from the initial concept development to the final execution, including logo design, packaging, and a visual language that captures the attention of both the traditionalists and those with contemporary tastes. This comprehensive approach ensured that Miska stands out as a premium, culturally rich product in the competitive European market. Fusion of Tradition and Modernity The core of Miska’s branding lies in the harmonious blend of the old and the new