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Mittea - An attempt to preserve and globalise Indian tea traditions

by Aishwarya Vinod ·

For Indians, tea has never just been a drink, it's a ritual. Back in the day, tea was drunk from a kulhad, a hand-thrown terracotta cup that carried the scent of earth and the warmth of conversation. Mittea is born from that ritual. The name itself is a small piece of wordplay - Mittea, born from mitti, the Devanagari word for earth or soil, attempting to carry that memory forward. It's a name that holds the brand's entire identity, its roots pressed right into the syllables. But a name steeped

Food-drink 2026 World Brand Design WBDS Identity

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Mittea - An attempt to preserve and globalise Indian tea traditions brand identity by Aishwarya Vinod - Visual 0 Mittea - An attempt to preserve and globalise Indian tea traditions brand identity by Aishwarya Vinod - Visual 1 Mittea - An attempt to preserve and globalise Indian tea traditions brand identity by Aishwarya Vinod - Visual 2 Mittea - An attempt to preserve and globalise Indian tea traditions brand identity by Aishwarya Vinod - Visual 3 Mittea - An attempt to preserve and globalise Indian tea traditions brand identity by Aishwarya Vinod - Visual 4 Mittea - An attempt to preserve and globalise Indian tea traditions brand identity by Aishwarya Vinod - Visual 5 Mittea - An attempt to preserve and globalise Indian tea traditions brand identity by Aishwarya Vinod - Visual 6 Mittea - An attempt to preserve and globalise Indian tea traditions brand identity by Aishwarya Vinod - Visual 7 Mittea - An attempt to preserve and globalise Indian tea traditions brand identity by Aishwarya Vinod - Visual 8 Mittea - An attempt to preserve and globalise Indian tea traditions brand identity by Aishwarya Vinod - Visual 9

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