Mixnut Visual Identity and Packaging by Vlado Bjelis

The Vision The idea that we started our project with was that we were going to make a brand that specializes in making perfect combinations of nut snack bars, that can suit everyone’s individual taste. The market competition was primarily cliche, all in one nut bars with everything and anything in them, so we decided to be special. Solution After a lot of debate, we decided on the direction of our project. We wanted to base the company name on the attention that it places on its MIX quality, and we wanted to make it clear that NUTS are the only ingredient in the product. The name we came up with was ‘mixNUT’, and we further reinforced the idea of ‘mix’ and ‘NUTS’ with the following design. The aim was to appeal to customers who would like to try something new and healthy that also stands o