Moji Feni Branding and Packaging Design by Charmaine Sah & Vimarsh Bhatt

Moji’s brand identity is a thoughtful celebration of cultural heritage, artfully blending the historic beauty of Portuguese ‘Azulejos’ patterns with modern sophistication. The design centers around a meticulously crafted monogram that represents Feni’s deep-rooted connection to Goan life. This monogram incorporates three key symbols: the cashew nut, the essential ingredient in Feni, standing for the heart and soul of the spirit; the sun, representing Goa’s vibrant energy, warmth, and tropical lifestyle; and the ocean, symbolizing the region’s serene but dynamic coastal landscapes. Together, these elements reflect the harmonious connection between Goa’s culture, its natural beauty, and the rich traditions surrounding Feni. The geometric elements of Moji’s design are directly inspired by tra