MoMA Design Store Fall Campaign Identity Based on the Idea of Dopamine Decor by Juri Okita

Visual identity for MoMA Design Store’s fall campaign, and multiple application designs including digital and the physical space such as the store windows and walls. MoMA Design Store is a department store run by the Museum of Modern Art in New York City that carries variety of products ranging from stationery, kitchen products, apparel, furniture and more. At MoMA Design Store, they spend considerable time with artists, designers and manufacturers all over the globe, selecting objects that meet their carefully considered design criteria , and all the products are approved by the museum curators, the same people that curate exhibitions at the museum. The fall campaign visual identity is inspired by the idea of dopamine decor. Named for the feel-good neurotransmitter, Dopamine decor is abou