Moose and Continuous Brew Up a Bold New Future

Northern breakfast favourite Moose is embarking on an exciting new chapter with a refreshed brand identity, guided by Liverpool-based branding agency Continuous. For 18 years, Moose has been serving up its signature American-inspired breakfasts and creating a welcoming café experience across the North. From its humble beginnings in Crosby, the brand has grown to six successful sites, with two new locations set to open soon. Its biggest launch yet takes place this week at Manchester’s Media City, alongside a much-anticipated return to Crosby on the horizon. To prepare for this new phase, Moose partnered with Continuous to evolve its identity, ensuring the brand reflects who it is today, while staying true to the loyal customers who’ve supported the business for nearly two decades. David Bea