Morillas Brand Design Creates Identity for 125 FCB

Starting from the claim ‘Volem la pilota’, the strategic committee for the 125th anniversary, made up of FC Barcelona vice president Elena Fort, the department of the Presidency and Institutional Relations and the commissioner David Carabén, together with the Barça Identity department and the branding consultancy Morillas, have collaborated throughout the process of creating this visual identity. Since its beginnings, Futbol Club Barcelona has been characterised by a possession-based game. From Greenwell to Guardiola, including unmistakably Cruyff, this style has been the one that has given the fans the greatest joy. Graphically summarising this school of play can be very complex… or very simple, as it all comes down to controlling the ball to control the field. This focus on possession no