Mossgiel Dairy Rebrand by Mick McCabe Design

Our refresh of Mossgiel Dairy focused on breathing new life into the brand while staying true to its rich heritage. At the heart of this update was the iconic image of Robert Burns, which we completely redrew to be more polished and instantly recognizable. This modernized illustration maintains the brand’s historical connection while ensuring it resonates with today’s audience. Typography played a crucial role in our refresh. The original design featured a chalk-style font that, while charming, presented legibility challenges. We replaced it with a robust, bold typeface that strikes the perfect balance – it’s clearly readable while retaining a handmade, artisanal appeal that reflects the craft and care Mossgiel puts into their dairy products. We injected personality into the brand through