Mota Siqueira Architecture Visual Identity by Will Gomes

Mota Siqueira Arquitetura, an architectural firm founded by Jhefferson Siqueira in Governador Valadares, Minas Gerais, aims to establish itself as an icon of Brazilian Contemporary Architecture. Over six years, Jheff has gained a high-end clientele by delivering personalized projects that unite innovation and functionality, always attuned to the contemporary lifestyle and adaptable to client needs. The studio’s visual identity incorporates colors within the black and white spectrum, paired with monospaced typography, reflecting a commitment to technology and modernity. The “MSA” symbol, crafted with precise cuts, symbolizes the studio’s dynamic nature. Additionally, rectangular blocks organize the text in a deliberate, meticulous layout, creating a solid visual hierarchy that conveys the s