Motor Brand Design Refreshes Muk Haircare with Minimalist Packaging for a Premium Appeal

Muk Haircare has and continues to be, a leading market leader in the global marketspace for haircare, styling and styling tools since its launch in 2006. Prioritising innovation and high-performance across their product range, they deliver to both professional hairdressers and consumers. After over a decade on the shelves, we felt it was time to refresh Muk’s identity and design, elevating it to a premium-tier hair styling and care product range. The existing ‘Female Styling’ product range required revitalisation to maintain their strong market position, as well as elevate their presence in the market amongst premium competitors. Our vision for the rejuvenation of Muk was to reposition the brand as an exclusive salon. We wanted to give the consumer the exclusive salon experience in the com