Mubien Creates Brand Identity for Anesthesia On Call

Anesthesia OnCall’s mission is to connect top locum tenens anesthesia clinicians with leading healthcare facilities across the U.S. From the outset, we aimed to design a brand identity that stood apart from typical medical imagery. We designed a human-centered identity that celebrates clinicians’ accomplishments and career journeys. Inspired by the adventurous spirit of scout groups, this brand reflects growth and exploration. Clinicians can earn achievement badges after completing each assignment, adding a playful, gamified element to their experience. This approach embodies the freedom and flexibility Anesthesia OnCall provides, empowering clinicians to reach milestones, embrace new opportunities, and build a career that aligns with both their professional goals and personal aspirations.