Mukashi Mukashi Sushi Restaurant Visual Identity

Mukashi Mukashi 昔 昔 – A Taste Worth Telling Mukashi Mukashi 昔 昔 is a vibrant and unique sushi restaurant that breaks the conventional fine dining stereotype associated with sushi. Located in a growing market where most sushi restaurants are viewed as premium, fine dining experiences, Mukashi Mukashi offers something different: high-quality sushi in a more accessible and friendly atmosphere. The challenge in this project was to create a visual identity that resonates deeply with the restaurant’s target audience, a younger demographic of 16-30-year-olds who are adventurous, social, and open to trying new dining experiences. Our goal was to position Mukashi Mukashi as a fun, cool, and friendly place without compromising on the authenticity and craftsmanship that sushi traditionally represents