Mureta & Company Brand Identity System by Pavement

Mureta & Co. is a purveyor of exquisite antique and estate jewelry, nestled on San Francisco’s prestigious Fillmore Street. The brand’s aesthetic draws inspiration from the neighborhood’s Victorian architecture and the owner’s passion for Art Nouveau design and jewelry, resulting in a sense of opulence and luxury. A stylized pineapple illustration adorns the shop’s door and serves as the illustrative centerpiece of the brand’s identity. This motif, combined with a sophisticated interplay of color and texture, creates a visual language that resonates with the store’s discerning clientele. (Credits: Interiors by Noz Design and Interior Photography by Christopher Stark) Pavement is an internationally-recognized branding and design studio. We are passionate about crafting strategic packaging a