Museum of Linguistic Arts Brand Identity by Student Danu Ardhata

Nestled in the historic Franklin School in Washington, D.C., the Museum of Linguistic Arts (MoLA), formerly Planet Word Museum, underwent a bold hypothetical rebranding to redefine its appeal. Faced with the dual challenge of maintaining engagement with its core demographic of young language learners and attracting a more professional audience, I devised a strategic redesign that balanced the museum’s educational integrity with its signature interactive elements. This approach preserved and enhanced the museum’s identity by infusing the interactive elements across all touchpoints—from physical installations to digital interfaces. The result was a cohesive and engaging experience that resonated deeply with visitors, elevating MoLA’s status as a beacon of linguistic exploration and appreciat