My Name Is Will Creates a Dynamic and Immersive Brand Experience for DiALAB Festival 2024
The DiALAB Festival is an international event that brings together and celebrates Black talent in the audiovisual industry, connecting professionals, creators, and enthusiasts in Salvador, Bahia. Held during the Brazilian summer, the festival transforms the city into a vast laboratory with business meetings, workshops, consulting sessions, conferences, and film screenings. More than just an event, the festival elevates Salvador, the capital of Bahia, as a hub for the Black diaspora in Latin America, recognizing its significance as a creative territory. We collaborate with the DiALAB team to evolve the event’s identity for 2024, designing the image of an international festival that stays true to its roots while embracing its bold Brazilian and Bahian personality. We started by renewing the
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