Myth, Nature, and Luxury in Designing Premium Wine Labels for Terra Di Costi Winery by Sowl Creative Studio

This study explores the strategic choices behind the creation of the “12 GODS” wine label, designed to stand out in the wine industry. The label tells a visual story, blending elements of mythology, nature, and precise design. The Product “12 GODS” is a fine wine composed of three exceptional varieties, produced and bottled at the Terra Di Costi winery in Gonoi, Larissa. The wine’s name pays tribute to the pantheon of Olympus and the rich heritage of Greek mythology. Varieties The three “12 GODS” varieties each possess unique characteristics. The white wine (Malagouzia – Chardonnay) displays a golden hue, the rosé (Syrah) has a vibrant and crystal pink color, and the red (Syrah) boasts a deep purple tone. The Goal In creating the label’s branding, we focused on three core pillars: referenc