Nanna’s Negroni- A Fresh Take on European Dining by Rare

Rare Ideas partnered with Nanna’s Negroni to craft a distinctive brand identity for this European restaurant nestled in Pune’s Baner district. The collaboration centered on bridging authentic European culinary traditions with contemporary local dining sensibilities. Led by a Cordon Bleu-trained chef, the restaurant sought to create an inviting space that stayed true to European gastronomy while resonating with local patrons. Through extensive market research of Pune’s culinary landscape, Rare Ideas identified a strong local appetite for innovative dining concepts. This insight drove the development of a brand personality that strikes a delicate balance – sophisticated yet approachable, positioning Nanna’s Negroni as the ‘cool aunt’ of Pune’s dining scene. The name itself cleverly reference