Natasha Spitsyna Student Brand Design Concept for Coffee Shop CofRock

Sometimes you want a coffee that’s as invigorating as your favourite rock playlist in your headphones, don’t you? To cheer up in the morning or a sleepless night, we go for a coffee or dance to our favourite track. For this project, I needed to design a cafe where two of the most invigorating things – rock and coffee – coexist in harmony. My initial idea was to create a playful and easily recognisable mascot that would instantly embody the unique atmosphere of the cafe. And what better symbol of this fusion than a swinging mug? This concept struck me as not only obvious, but also incredibly exciting. Our customers are active and alert people, and we support them in this with our coffee. As the café concept evolved, I imagined the mascot adopting different poses and fleshing out the intrica