NEOM Brand Design Studio Elevates Nicey Gin with a Playful and Premium Identity

The Brief: The GIN segment is currently the most volatile in terms of growth percentage, as well as due to the absence of a true leader or a brand recognized by the majority. We are indeed facing a dichotomous situation where, on one side, there are large companies like Diageo, Campari, Bacardi, and Pernod-Ricard, which own established and historic brands such as Tanqueray, Bombay Sapphire, Gordon’s, and Beefeater, with enormous budgets and almost total market penetration capacity. On the other side, there are small and medium enterprises striving to earn a place in the sun. Among these, the companies delivering the best performance are the Italian distilleries, whether recently established or with a long tradition of “grappa producers.” From a product perspective, it is more or less the s