Nestlé Nesquik Cereal Bars: The Edison Agency Transforms a Family Favourite Into a Playful, Better-for-you Snack
Transforming a family favourite into a playful, better-for-you snack. Nesquik is a brand kids know and love – colourful, playful and full of personality. Stepping into the muesli bar aisle introduced a new tension: how to bring that joy to a category shaped by health cues and routine choices, wit...
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