New Garnier Fructis Hair Food Design by Lonsdale

Lonsdale’s recent collaboration with Garnier Fructis (L’Oréal) focused on the redesign of the Hair Food hair care range. The goal was to elevate the packaging to a more premium and technical level, while keeping its delicious and natural spirit. Hair Food, inspired by the world of food, had always been known for its vibrant, fruit-filled visuals and eco-conscious formulas. Garnier Fructis wanted to stand out in a highly competitive science-oriented market without losing the vibrant essence that made Hair Food a success. Lonsdale responded with a design introducing premium elements such as clinical design touches and holographic finishes. This gave the packaging a modern and science look that balanced the brand’s scientific rigor with its indulgent, nature-inspired identity. Lonsdale crafte