New Visual Identity for Bechtle, One of Europe’s Leading IT Businesses

Bechtle AG is Germany’s largest IT system house and is a well-established player in the digital industry with more than 15,000 employees, a turnover of 6.4 billion euros, and more than a hundred locations in fourteen countries to ensure personal proximity to customers. In order to better anchor its image as a future-first IT partner in the marketplace, Bechtle decided to revamp its brand image for the first time in its 40-year history, and brought the brand and design agency Peter Schmidt Group on board. Bechtle’s new visual identity has been molded to the company’s brand identity, with zukunftsstark (roughly “future-first”) at its core, along with the attributes connected, entrepreneurial, and experienced. A circle composed of two sections forms the new logo, symbolizing strong connection