Nikita Gavrilov Creates a Refreshing and Playful Identity for Beverage Brand BeFresh

BeFresh is a new beverage brand that emphasizes natural ingredients: high fruit juice content, vitamins, and vibrant flavor. The packaging design is simple yet striking, instantly catching the eye while conveying freshness and lightness. The central element is a stylized glass with a straw, inside which the logo and fruits appear to “float.” This silhouette serves as a universal symbol, evoking associations with summer, relaxation, and instant refreshment. The word “BeFresh” is positioned at the top of the label, followed by vivid photographs of the fruits and berries used in the drink. The lettering is intentionally “imperfect” — as if painted with a slightly careless brushstroke. This adds a casual and creative vibe to the design. Informational badges around the glass highlight the produ