Nom Nom’s Fresh Packaging Design that Elevates Dog Food Branding for Online Retail

The Creative Pack worked closely with Nom Nom to create packaging for their freshly-made frozen dog food that is optimized for online retail, Chewy. We translated the current brand aesthetic onto a large multi-pack pouch. Fresh, cool and modern design that feels like a billboard for the brand, great for the ecomm environment and advertising, and highly visible for consumers shopping online or in app. The Variety Pack design is purposeful, simple, and punchy just like Nom Nom is. This design works seamlessly with the rest of the Nom Nom range while giving a unique spin to this variety bag. An example of this, is the additional photographic element of the quadrant dog food overhead shot to showcase the four different fresh whole meals. Each product line extension utilizes the graphic and tee