Noto Gin Brand Identity and Packaging Design Created by Episode Two

Having developed this distinctive Gin using botanicals local to his home in the Noto peninsula in Japan, Yuki, the enigmatic founder was so passionate about his product that he wasn’t looking to sell it just in his home country, but simultaneously launch it 6,000 miles away, in the UK, into an established and highly competitive Gin market – where he knew there was demand for uniquely flavoured Gins. Always ready for a challenge, we loved bringing Noto Gin to life. The unique and intriguing rectangular bottle shape combined with a clean and simple brand identity along with crafted packaging design that reflects the provenance and authenticity of this unique Gin, will ensure that this product appeals seamlessly to consumers in both countries. “From the first design concepts, I could see how