Nouki’s Bright, Dynamic Brand Identity by Will Gomes Blends Brazilian Joy with Architectural Confidence

Will Gomes Creates branding for Nouki Dani Benedetti is a talented young architect and scenographer from Taubaté, São Paulo. She approached me to create the visual identity for her new brand, with a strong desire to launch her business as soon as possible. Her primary challenge was to break into both the Brazilian and European markets, specifically in the fields of scenography and architecture. As we progressed, it became clear that the target audience needed to perceive the brand as a solid and trustworthy entity. This led us to initiate a naming process that would embody this confidence and clarity. Little by little, Dani’s natural joy and vibrancy began to shine through. We realized that her brand should reflect these qualities, resulting in a visual identity that feels light, happy, an