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US BRANDING STUDIO

Noul Editions! | Brand Identity

by Amjad Battal ·

Between the Archival Past and the Simplistic Future Noul Editions! is a contemporary design inquiry into the soul of Damascene craftsmanship. The project is centered around the 'Loom' (Noul _ نـــول), not merely as a tool of production, but as a symbolic bridge between the archival past and a minimalist future. The objective was to deconstruct the traditional complexity of Damascene textiles and reassemble them through a rigid geometric lens. This 'Visual Deconstruction' allowed me to honor.

Branding 2026 World Brand Design WBDS Identity Packaging Design Illustration Graphic

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