nubax. Cloud Computing Company Rebranding by Marca Buena

Nubax is a cloud computing company with world class technology in Argentina, with more than 7 years and born as a business unit, they call us to accompany them to redesign their visual identity in order to emancipate themselves from their mother company and with regional expansion plans in South America. We worked on the new naming given that its previous name DataCloud had become generic in the sector over the years and continuing with the same name meant not being able to differentiate ourselves and build our own brand. The new name resulted from combining the root of “Nube” (cloud in Spanish) and “Max” of maximum excellence, resulting in a short, simple and memorable name. The graphic brand or isologo was designed from the initial of the name “N” in the shape of a cloud, a discovery tha