Oaty’s Visual Identity by Camila Chona: A Flavorful Invitation to Enjoy Life’s Simple Moments

Oaty is a natural oatmeal with a different flavor that helps you enjoy your meals more pleasantly and calmly, with a design that uses pastel colors and illustrations of different people making the expression of tasting something delicious because with oaty “You’ll savor it with your eyes closed”. The design is simple and forceful and wants to invite everyone to the community that is growing around the consumption of oatmeal and good eating habits, encourages you to live a life where you enjoy the little moments including being able to be in front of the plate of your favorite oatmeal Oaty. The illustration process was done taking into account variations in gender, style and race, allowing the focus of the brand to be inclusive and leaving above all that anyone can enjoy their product, usin