OLEI Oleifici Locali Esperti Intenditori by Agnese Angelini

This project of mine is a creative work based on research, it was presented to the client but was not realised.However, I would like to submit it for the WBDS award because I believe it represents an example of brand identity with an ethical approach, close to people. The vision of the world is changing and to create visual identities that are more sustainable and ethical is where humanity is at the centre of the strategy. OLEI is an association of Italian olive growers in the Umbria region who produce high quality extra virgin olive oil with registered master millers and true artisans. The logo is very simple and stands for Oleifici Locali Esperti e Intenditori. (Experienced Local Oil Producers and Connoisseurs). the logo is the strength of the identity, elegant white and stands out again