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US BRANDING STUDIO

Olga Aleksandrova Designs Gloop to Challenge Clean Beauty Stereotypes

by Olga Aleksandrova ·

Introduction / Context Gloop is a skincare brand built around the idea that beauty should be strange, emotional, and unapologetically real. In a market dominated by sterile “clean beauty” clichés and polished minimalism, I set out to create something entirely new—a brand space that celebrates tex...

Fashion-beauty 2026 World Brand Design Identity

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