Oluwatosin Revitalized Isonu Bakery’s Brand to Delight a Younger Audience

For 37 years, Isonu Bakery has established itself as an authentic Nigerian bakery, popular among the local community. While they had traditionally focused on baked goods and less sugary products for adult customers, they now sought to expand their reach to a younger demographic. One of the major initiatives undertaken by the bakery this year was a renovation of their building. Head chef Gambo plans to introduce a new pastry product – locally fried puff puff – specifically designed for the kids in the community. This will be a new addition to the bakery’s product catalog. Challenge: The key objectives were to create a fun, exciting, and creative packaging solution that would appeal to younger kids and encourage them to visit the bakery. The packaging needed to be lightweight and portable, a