OMO Vibes and Spotify Make Laundry Fun with Music-Inspired Fragrances and Packaging by CBA B+G

OMO Vibes: Wash & play How to illustrate a sensory and musical experience in the laundry room With the aim of attracting those who are just starting to wash their own clothes, OMO, the leading brand in the segment, has developed OMO Vibes, a line of soap inspired by musical genres. In collaboration with Spotify, the new edition of the product uses entertainment to bring the brand closer to young people, launching products with different fragrances and packaging to represent different musical styles. “Omo Vibes is our latest product in the Omo Liquids portfolio aimed at Gen Z. We are very happy with the visual expression developed by CBA B+G and the choice of Bruno Miranda to illustrate the artwork. Through the colors, the characters and other elements, we came up with an attractive proposa