One1 Visual Identity by Matheus Ferreira & Co.

One1 is an architecture firm located in Texas, United States, specializing in functional projects that prioritize human needs, without neglecting contemporary design development. The name behind the brand refers to the idea of being the first architecture office that comes to the mind of the client, that is, it is a brand objective to be a leader in the market segment in which the company operates. The repetition of the “1” in the form of a number after the “One” is a move that reinforces the self-affirmation of the brand’s market positioning. The concept behind One1’s logo and visual identity is functionality, based on the pillars: Plan, Project, Balance and Function. The idea is to visually convey the main characteristic of the projects developed by the office, which consists of thinking