Ostudio’s Creative Approach to Designing the Break Brand Identity and Packaging

In 2018, Break, a specialized donut and creative cake company established in Riyadh, Saudi Arabia, set out to reinvent the dessert experience with unique flavors and concepts. With a focus on providing unusual flavor combinations, Break required a brand identity that showed its dedication to originality, quality, and customer satisfaction. OStudio was tasked with creating an engaging visual identity and packaging design that captured the brand’s ideals of simplification and simplicity. OStudio’s approach to Break’s branding was based on the concept of taking a “Break”—a time of indulgence that allows one’s imagination to fly. The logo was created to make a direct link with the product by including a prominent dark-colored letter that emanates elegance and distinctiveness while preserving a