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US BRANDING STUDIO

OurCreative. Are Redefining Premium, With Taste Centre Stage for Exceptional by Asda

by OurCreative ·

As ASDA’s most ambitious own-label launch to date, Exceptional set out to elevate quality perceptions beyond Extra Special and redefine how premium can look on supermarket shelves. ‍The premium own-brand market is growing, and Asda’s top-tier label, Extra Special, has been on shelves since 2000. ...

Retail 2026 World Brand Design Identity

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