Outlaw Merges Heritage with Modern Appeal in Gloucestershire Cricket Club’s Membership Campaign
Modernising an English Sporting Icon Founded in 1870, Gloucestershire County Cricket Club (GCCC) is one of 18 first-class county clubs and one of the oldest and most prestigious sporting clubs in the country, having played in every top-level English cricket competition. Outlaw partnered with GCCC to modernise the club’s brand-led communications with an eye-catching and instantly recognisable membership campaign, designed to attract the next generation of fans, drive membership sales and rally long-term loyalists into a new era – all without altering the club’s core identity. Outlaw began by exploring the archives and conducting stakeholder interviews to uncover club truths and unique elements of GCCC’s history. Through this research they discovered an intriguing insight – when viewed from
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