Ozge Ucoluk Student Packaging Design Concept for O+ Lab Skincare with Augmented Reality

Background: In today’s competitive market, packaging is more than just a container—it’s the first interaction between a brand and its potential customers. Traditional packaging methods, while visually appealing, often fall short in providing an engaging, informative, and interactive user experience. This project investigates how AR can transform skincare packaging into an interactive educational tool, bridging the communication gap between healthcare providers and patients. Features: Interactive AR Content: Users can scan the packaging with their mobile devices to access interactive, visually engaging content, including application methods and ingredient information. Personalized Instructions: The app delivers personalized skincare routines and reminders based on individual needs. Progress