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US BRANDING STUDIO

P&rtners Honors Peruvian Origins with Soil-Inspired Packaging for Central’s Cacao Chuncho Chocolate

by P&rtners ·

Chocolates Chuncho – Central Restaurant Central, the Lima-based restaurant crowned the world’s best by 50 Best in 2023, not only celebrates Peru’s biodiversity through its cuisine but also explores it through Mater Iniciativa, its gastronomic research laboratory. From this journey, a chocolate was born—crafted from Cacao Chuncho, one of Peru’s finest and most authentic cacao varieties, grown in Cusco. With the product’s quality assured, the challenge was to design packaging that would honour its story and position it for the global market. The concept had to go beyond the conventional. Just as Central follows the philosophy of altitudinal levels, where each ingredient reflects its environment, the packaging design needed to pay tribute to where it all begins: the earth. This led to a propo

Packaging 2026 WBDS C h o c

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