Packaging and Website Design for Personalized Hair Care Product by Student Alfiia Osipova

Project Overview Lumina is an innovative e-commerce platform specifically designed for Generation Z, offering personalized, custom-formulated hair care products tailored to individual hair types and concerns. With a clear mission to disrupt the traditional hair care industry, Lumina seamlessly combines cutting-edge personalization with modern aesthetics to deliver a truly unique and engaging customer experience. From the online platform to the physical product, every touchpoint has been crafted to reflect Lumina’s dedication to individuality, quality, and creativity. Design Approach The heart of Lumina’s design approach lies in balancing personalization with visual appeal. To establish a cohesive and memorable brand identity, a minimalist aesthetic was chosen, complemented by bold typograp