Packaging Design for a Cosmetics Brand Wow&Now by Katy Sushanskaya

Packaging for Face Masks: The Concept of the New WOW&NOW Brand. A new cosmetics brand has been developed from scratch. The creation process included several key stages, such as brand audit, design audit, and the development of naming and packaging design. The WOW&NOW brand is based on the idea of the “Magic of Transformation.” With this brand, every woman can experience the magical effect that each mask has on the skin. The minimalist style of the packaging reflects this concept, and the floating typography and icons resembling spell symbols enhance the atmosphere of magic. Each mask features its unique illustration, which symbolizes a specific effect of the product. These visual elements not only add aesthetic value to the packaging but also emphasize the result that is achieved with the