Packaging Design for Spengler’s Natural Ferments by Happy Go Lucky

Have you ever had one of those scam emails from a Nigerian prince offering you £1m in exchange for your help? Well, this project started in a similar way. In this instance, however, it happened to be a Dutch lord who makes his own hot sauce and wasn’t a scam at all… To catch you up, back in April 2023, we received an email from Nick van Spengler who needed help creating a brand for his range of home-made naturally fermented hot sauce products. He explained that his plan was to name the brand “Spengler’s”, after his family name, while subtly dropping in the phrase “I’m technically a Dutch lord” and clarifying that knighthoods in Holland apply to the whole family, not just the individual. With our interest piqued, we accepted the quest and dove straight into coming up with concepts of how th