Packaging Design for Tequila Gran Legado de Vida by Jocoglass

The origins of El Gran Legado de Vida project stemmed from the necessity to update and refresh the reputation of a well-known tequila brand, all while preserving its strong history and top-notch standards. Life tequila has an exceptional flavor because it is made from 100% Tequilana Weber blue agave cooked in masonry ovens. The company was praised for its dedication to excellence and skill, and it aimed to update its image to show its growth while staying true to its core. The primary objective was to modernize the appearance of El Gran Legado bottle while still maintaining its traditional identity. This new design aimed to convey the high quality of the tequila and its traditional production method, all while appealing to a contemporary and selective crowd. A remedy was needed that would